What do these words do for you?

Some get you in the feels.

Some make you "wish" you were like that.

Some make you say "Yes ma'am, that's ME!"

Some remind you of how unworthy you keep telling yourself you are.

 Some remind you of that girl/guy you "used to be".

Some make you say "Let's freakin do this!"

Welcome to

The 40 and Fierce Project

Turning 40 was inevitable for me,

but I was being rebellious all the way! So instead I decided to work on a personal project to embrace it. I absolutely was inspired to step out of my comfort zone as this new decade approached for me. In the process, I was empowered to own this time in my life and wanted to create a project that would empower others to do the same. It had to be something special for all my 1979 babies, to help them eeease into 40, lol, and embrace the beauty of their new era.

This is your time. You're only 40 once, my friend!

What is a 40 & Fierce Session?

This is YOU & ME welcoming 40 - hanging out, with a camera, being real, having fun, cutting up and not giving two shits what anyone else is doing. This session can be anything you envision it to be. You can be dressed to the nines or chill in your favorite jeans & ponytail. This is a 1-hour session but always customizable to add more time for all your little wants and needs.

What's included?

• Pre-session consultation to go over your Why and get into detail about your ideas, even if you really don't have any presently • Questionnaire to help create the vision and the energy for the actual session • up to 2 outfit changes • One location, but option to travel on foot to multiple locations • Online gallery for proofing • Your favorite 15 images in digital download • BONUS: Mobile app of full gallery for easy sharing ***Hair/Makeup package available (pricing available upon request)

What's the Investment?

Not much, honey. The 1979 babies are my peeps so I'm doing this for a stupid low price of $179. I don't offer any sessions this cheap, and that's the truth, Ruth! So all I'm saying is take advantage while the offer's on the table because this chick is shutting it down when my next birthday comes around. If you are reading this and you're thinking, "hey, where's the love for me? I wasn't born in '79, but I WANNA DO THIS!" Have no fear, my friend. These sessions will be available in the near future. For more information, click one of the contact buttons on this page and get in touch! I'm always happy to connect. *This pricing is exclusive for those born in 1979.

YES, GIRL! SIGN ME UP!

Testimonies & Stuff

What an experience this was!

"I had such a fun time capturing how fabulous and fierce 40 can look. There is beauty in all stages and ages. I'm embracing it and loving life! Allyson made this experience so much fun and relaxed!"

-Cassi V.

I WANT TO ADD YOUR TESTIMONIAL HERE!

So let's chat some more and I'll answer all your questions (and your hesitations) to get you ready to make this year 40 AND FIERCE!

I'D LOVE TO CHAT!